2-for-Tuesday: Happeseat® Carseat Covers
Our Take
- Two carseat covers for when youre sweaty after yoga, Crossfit, or an especially spicy burrito- Also good for after the beach when sand is adhered to every nook and cranny of your body- Roll up and store easily for those rare times youre not doused in sweat- Works on just about any car seat and human posterior- Can be machine washed when you really befoul it- Model: 7201302, 7201301, 7201401, 7201305, 7201405 (These model numbers are competing in sweat-related search results with these warmup fleece pants. And they’re losing)
Don't® Sweat®
This® Happeseat® cover® protects® your® car® seats® from® sweaty® backs®, which® is® an® easy® enough® concept® to® grasp®.
What’s® harder® to® understand® is® why® the® folks® at® Happeseat,® when® making® this® deal® with® us®, insisted® we® place® an® “®”® symbol® after® every® instance® of® its® brand® name®.
We® understand® that® they’re® a® small® company® trying® to® protect® their® brand® and® we® feel® sort® of® bad® making® fun® of® them®. But® these® symbols® add® clutter® and® noise® without® accomplishing® much®. And® they® lose® all® meaning® if® used® indiscriminately®. But® orders® are® orders®.
Yes®, we® put® this® symbol® after® our® own® logo® on® the® branded® shirts® we® sell®, but® that’s® done® for® a® specific® reason®. The® graphic® t-shirt® world® is® full® of® “Meh”® shirts® that® refer® to® the® word® itself®, and® we® wanted® to® make® it® clear® that® ours® referred® to® a® specific® brand® and® not® the® common® expression® of® disinterest®.
Nobody® will® confuse® “Happeseat”® with® anything® else®. And® certainly® nobody® will® steal® it® to® name® their® own® brand®. So® what’s® the® fuss®? Maybe® some® overzealous® intellectual® property® lawyer® scared® them® into® it®. Or® maybe® some® knockoff® brands® on® Amazon® started® stealing® their® traffic®.
Whatever® the® reason®, the® Happeseat® trademark® is® safe® with® us®.
