Totally Meta

STINKY: So it’s a Meta watch? Like, a watch… about watches?

ADOLF: No, it’s just a watch. It uses Bluetooth to connect to your Android or iPhone to get weather and check your stocks and all that. Then you can see it on this little monochrome LED. It got pretty good reviews when it came out a couple of years ago, back when nobody had ever seen an Apple Watch.

PUKE-FOR-BRAINS: So with the Apple Watch launching pre-sales at midnight Pacific, who do we pitch this to? People who want an Apple Watch or people who don’t?

RATFACE: Kinda cute how they put the AAPL stock quote in the screenshot. That’s pretty meta.

PUKE-FOR-BRAINS: But what are we supposed to say about it?

ADOLF: Let’s see, what else? There are two styles. “Frame” is more like a traditional analog watch, with the casing and the strap separate. “Strata” is like a retro digital watch, with the strap seamlessly wrapping around the frame. Is there anything we can use there?

STINKY: No.

RATFACE: Hang on, you guys… what if we did something like this. The product story takes place at a meeting just like this one. And we use the dialogue to get the features across. So the sales copy is about the sales copy - meta, get it?

PUKE-FOR-BRAINS: I’m having trouble imagining how that would go.

RATFACE: Something like this:

META-STINKY: So it’s a Meta watch? Like, a watch… about watches?

META-ADOLF: No, it’s just a watch. It uses Bluetooth to connect to your Android or iPhone to get weather and check your stocks and all that. Then you can see it on this little monochrome LED. It got pretty good reviews when it came out a couple of years ago, back when nobody had ever seen an Apple Watch.

META-PUKE-FOR-BRAINS: So with the Apple Watch launching pre-sales at midnight Pacific, who do we pitch this to? People who want an Apple Watch or people who don’t?

META-RATFACE: Kinda cute how they put the AAPL stock quote in the screenshot. That’s pretty meta.

META-PUKE-FOR-BRAINS: But what are we supposed to say about it?

META-ADOLF: Let’s see, what else? There are two styles. “Frame” is more like a traditional analog watch, with the casing and the strap separate. “Strata” is like a retro digital watch, with the strap seamlessly wrapping around the frame. Is there anything we can use there?

META-STINKY: No.

META-RATFACE: Hang on, you guys… what if we did something like this. The product story takes place at a meeting just like this one. And we use the dialogue to get the features across. So the sales copy is about the sales copy - meta, get it?

META-PUKE-FOR-BRAINS: I’m having trouble imagining how that would go.

META-RATFACE: Something like this:

ADOLF: OK, I think I get the idea, so -

META-META-STINKY: So it’s a Meta watch? Like, a watch… about watches?

META-META-ADOLF: No, it’s just a watch. It uses Bluetooth to connect to your Android or iPhone to get weather and check your stocks and all that. Then you can see it on this little monochrome LED. It got pretty good reviews when it came out a couple of years ago, back when nobody had ever seen an Apple Watch.

META-META-PUKE-FOR-BRAINS: So with the Apple Watch launching pre-sales at midnight Pacific, who do we pitch this to? People who want an Apple Watch or people who don’t?

META-META-RATFACE: Kinda cute how they put the AAPL stock quote in the screenshot. That’s pretty meta.

META-META-PUKE-FOR-BRAINS: But what are we supposed to say about it?

META-META-ADOLF: Let’s see, what else? There are two styles. “Frame” is more like a traditional analog watch, with the casing and the strap separate. “Strata” is like a retro digital watch, with the strap seamlessly wrapping around the frame. Is there anything we can use there?

META-META-STINKY: No.

META-META-RATFACE: Hang on, you guys… what if we did something like this. The product story takes place at a meeting just like this one. And we use the dialogue to get the features across. So the sales copy is about the sales copy - meta, get it?

META-META-PUKE-FOR-BRAINS: I’m having trouble imagining how that would go.

META-META-RATFACE: Something like this:

ADOLF: No, no, stop, that’s en-

META-META-META-STINKY: So it’s a Meta watch? Like, a watch… about watches?

META-META-META-ADOLF: No, it’s just a watch. It uses Bluetooth to connect to your Android or iPhone to get weather and check your stocks and all that. Then you can see it on this little monochrome LED. It got pretty good reviews when it came out a couple of years ago, back when nobody had ever seen an Apple Watch.

META-META-META-PUKE-FOR-BRAINS: So with the Apple Watch launching pre-sales at midnight Pacific, who do we pitch this to? People who want an Apple Watch or people who don’t?

META-META-META-RATFACE: Kinda cute how they put the AAPL stock quote in the screenshot. That’s pretty meta.

META-META-META-PUKE-FOR-BRAINS: But what are we supposed to say about it?

META-META-META-ADOLF: Let’s see, what else? There are two styles. “Frame” is more like a traditional analog watch, with the casing and the strap separate. “Strata” is like a retro digital watch, with the strap seamlessly wrapping around the frame. Is there anything we can use there?

META-META-META-STINKY: No.

META-META-META-RATFACE: Hang on, you guys… what if we did something like this. The product story takes place at a meeting just like this one. And we use the dialogue to get the features across. So the sales copy is about the sales copy - meta, get it?

META-META-META-PUKE-FOR-BRAINS: I’m having trouble imagining how that would go.

META-META-META-RATFACE: Something like this:

ADOLF: Come on, there’s no way we’re going to put all this on our front page, so let’s talk about -

META-META-META-META-STINKY: So it’s a Meta watch? Like, a watch… about watches?

META-META-META-META-ADOLF: No, it’s just a watch. It uses Bluetooth to connect to your Android or iPhone to get weather and check your stocks and all that. Then you can see it on this little monochrome LED. It got pretty good reviews when it came out a couple of years ago, back when nobody had ever seen an Apple Watch.

META-META-META-META-PUKE-FOR-BRAINS: So with the Apple Watch launching pre-sales at midnight Pacific, who do we pitch this to? People who want an Apple Watch or people who don’t?

META-META-META-META-RATFACE: Kinda cute how they put the AAPL stock quote in the screenshot. That’s pretty meta.

META-META-META-META-PUKE-FOR-BRAINS: But what are we supposed to say about it?

META-META-META-META-ADOLF: Let’s see, what else? There are two styles. “Frame” is more like a traditional analog watch, with the casing and the strap separate. “Strata” is like a retro digital watch, with the strap seamlessly wrapping around the frame. Is there anything we can use there?

META-META-META-META-STINKY: No.

META-META-META-META-RATFACE: Hang on, you guys… what if we did something like this. The product story takes place at a meeting just like this one. And we use the dialogue to get the features across. So the sales copy is about the sales copy - meta, get it?

META-META-META-META-PUKE-FOR-BRAINS: I’m having trouble imagining how that would go.

META-META-META-META-RATFACE: Something like this:

ADOLF: Are you nuts? That’s an honest question. Are you mentally ill?

META-META-META-META-META-STINKY: So it’s a Meta watch? Like, a watch… about watches?

META-META-META-META-META-ADOLF: No, it’s just a watch. It uses Bluetooth to connect to your Android or iPhone to get weather and check your stocks and all that. Then you can see it on this little monochrome LED. It got pretty good reviews when it came out a couple of years ago, back when nobody had ever seen an Apple Watch.

META-META-META-META-META-PUKE-FOR-BRAINS: So with the Apple Watch launching pre-sales at midnight Pacific, who do we pitch this to? People who want an Apple Watch or people who don’t?

META-META-META-META-META-RATFACE: Kinda cute how they put the AAPL stock quote in the screenshot. That’s pretty meta.

META-META-META-META-META-PUKE-FOR-BRAINS: But what are we supposed to say about it?

META-META-META-META-META-ADOLF: Let’s see, what else? There are two styles. “Frame” is more like a traditional analog watch, with the casing and the strap separate. “Strata” is like a retro digital watch, with the strap seamlessly wrapping around the frame. Is there anything we can use there?

META-META-META-META-META-STINKY: No.

META-META-META-META-META-RATFACE: Hang on, you guys… what if we did something like this. The product story takes place at a meeting just like this one. And we use the dialogue to get the features across. So the sales copy is about the sales copy - meta, get it?

META-META-META-META-META-PUKE-FOR-BRAINS: I’m having trouble imagining how that would go.

META-META-META-META-META-RATFACE: Something like this:

ADOLF: Wait a minute - “Adolf”? Why am I “Adolf”? What the hell?

PUKE-FOR-BRAINS: Ooh, let me say something so I can see what my nickname is - hey! That’s not very nice!

META-META-META-META-META-META-STINKY: So it’s a Meta watch? Like, a watch… about watches?

META-META-META-META-META-META-ADOLF: No, it’s just a watch. It uses Bluetooth to connect to your Android or iPhone to get weather and check your stocks and all that. Then you can see it on this little monochrome LED. It got pretty good reviews when it came out a couple of years ago, back when nobody had ever seen an Apple Watch.

META-META-META-META-META-META-PUKE-FOR-BRAINS: So with the Apple Watch launching pre-sales at midnight Pacific, who do we pitch this to? People who want an Apple Watch or people who don’t?

META-META-META-META-META-META-RATFACE: Kinda cute how they put the AAPL stock quote in the screenshot. That’s pretty meta.

META-META-META-META-META-META-PUKE-FOR-BRAINS: But what are we supposed to say about it?

META-META-META-META-META-META-ADOLF: Let’s see, what else? There are two styles. “Frame” is more like a traditional analog watch, with the casing and the strap separate. “Strata” is like a retro digital watch, with the strap seamlessly wrapping around the frame. Is there anything we can use there?

META-META-META-META-META-META-STINKY: No.

META-META-META-META-META-META-RATFACE: Hang on, you guys… what if we did something like this. The product story takes place at a meeting just like this one. And we use the dialogue to get the features across. So the sales copy is about the sales copy - meta, get it?

META-META-META-META-META-META-PUKE-FOR-BRAINS: I’m having trouble imagining how that would go.

META-META-META-META-META-META-RATFACE: Something like this:

ADOLF: Enough! For God’s sake, stop!

RATFACE: Sorry. I’ll come up with something else.

ADOLF: No. Screw it, let’s just run it. I never want to hear the words “Meta SmartWatch” again. And nobody’s going to read all this crap anyway.