It's a Christmas miracle.

The “must-have hot Christmas gift toy of the year” thing is one of those cases where an organic phenomenon becomes a contrived, marketing-driven campaign, like a summer blockbuster or the “song of the summer”. It used to be that some weird thing would come out of left field to capture everyone’s imagination by simply being amazing. Now manufacturers just try to brute-force some generic toy under everyone’s tree.

An insanely hard geometry puzzle invented by a Hungarian with a funny name. A line of grotesque dolls created by some guy in Georgia twisting stuffed pantyhose into baby shapes. And now, a tiny quadcopter with a tiny camera, made by some Chinese company you’ve never heard of, complete with bad English translations on the sketchy-looking package.

We don’t know if the Cheerson CX-10C video 'copter can break through like the Rubik’s Cube or Cabbage Patch Kids. Things are different now. The field is too crowded. Money talks, screams, bellows “Deck the Halls” at the top of its lungs.

But it’s every bit as amazing as any blue-sky toy breakthrough of the past. Look at the price. Look at how small it is. Look at the video it shoots.

Forget sliced bread. Forget putting a man on the moon. Future generations will say things like “the greatest thing since the Cheerson video copter” and “if we can put a tiny camera on a tiny quadcopter, why can’t we make hotels offer toothpaste?”

And just because it’d be a pain in the ass to get this as a gift and not have an SD card for the camera, we’re including an SD card and card reader. No running out to Walgreen’s on Christmas morning for your giftee.

We thought the other Cheerson copter we sold was super fun. “It’d be more fun with a video camera,” we said to ourselves. “But be realistic, Ourselves. There’s no way anyone could ever fit a video camera on that thing.”

But they did it. By God, the sons of bitches did it. And for this price! It’s like they left a digit off the invoice, or used the wrong exchange rate to convert yuan into dollars. So what if Cheerson seems to have no idea how amazing this is? And that they have no marketing budget or savvy to sell it, even if they did understand its appeal?

We’re calling it right here: the toy of the year, the gift of the season, the Yuletide blockbuster, the #1 hit of the winter. Buy it. Give it. Rake in the gratitude. The Cheerson CX-10C is everything Christmas gifts should be: incredibly fun and totally cheap. And best of all, you’ll never have to watch a single TV commercial about it.