All The Best-ish

Turners dictionary defines best as 1: better than all the rest 2: better than anyone, anyone I ever met. But by what criteria? Its so subjective. So heres what were calling our Best of October bundle with some qualifications.For one thing, October isnt over. So its possible some killer deal could show up before the end of the month and bump one of these items out of the picture. In a few days, maybe well look back at these items with the same sense of sympathetic embarrassment you get watching Youtube compilations of premature celebrations in sport. (Then again, weve seen the sales calendar for the rest of the month, and lets just say were reasonably confident no dark horses are pawing in that particular paddock.)Plus, how are we supposed to do an encore offer of our best items anyway? The best indication weve blundered into a hot deal: we dont have that stuff anymore. More of you would probably love to buy that Energizer Jump Starter we sold a couple weeks back, for example. How can we tell? You cleaned us out. So they arent in this bundle. Then there are the mundane logistical constraints under which we live and work. For example, items over a certain size or weight are just not suited to these bundle sales. Jeeze, the more closely you examine this best claim, the less credible it seems. Our suggestion: Think of this bundle like one of those Greatest Hits collections with conspicuous gaps due to legal conflicts between record labels. Its worth getting just for the one song you really like, and the other tracks are a bonus. (The fidget spinners are probably the one song in this analogy, unless youre that one weirdo whose jam is fitness bands. The random razors are a deep cut album track, what are they even doing here? Maybe they were a hit single in Russia or something?)So yes, best of may be a fiction, but its a useful fiction. It sure makes a pithier sales title than some of the better-performing items this month so far, within certain parameters of size and weight and subject to availability. You know what youre getting; its stuff youre reasonably happy to buy for the price at which its offered; and best of comes close enough to describing it that no ones too annoyed. Why not just go along with it?At least we think that would be best.