Thule 13" Laptop Bag
- A bag that will encase both a 13" Macbook (or Macbook-like laptop) and iPad (or iPad-like tablet)
- Made by Thule, a well-known Swedish car rack brand that’s diversifying their portfolio
- Loaded with pockets, compartments, sleeves, crannies, and nooks
- Built tougher (and handsomer) than your average bag
- Model: TSDA-113 (Leave it to the Swedes to design a hyphenated model number that manages to look sleek and modern.)
Thule Oughta Know
Thule should have known better than to call this laptop bag a “Macbook attaché" in their official description.
The Swedish company apparently didn’t do their research on the U.S. market, or they would have learned that Americans would never trust their expensive laptops to a product with a questionable accent in the name. And they never should have called out “Macbook” in the title, thereby alienating over half their legitimate customers.
Whether you’re an Apple fanboy or a Chromebook sycophant, you have to admit that almost all new laptops look exactly like Macbooks. Gone are the days of clunky Compaqs and dorky Dells. Backlit keyboards and “sleek” aluminum bodies aren’t just the calling card of Cupertino anymore — they’re de rigueur. If “de rigueur” is the phrase we’re looking for …
In any case, this laptop bag (we won’t say “attaché”) will work with just about any appropriately-sized laptop, whether Macbook or otherwise. And Thule calling it a “Macbook attaché” is about as silly as them calling one of their bike racks a “Schwinn trestle.”
We’re not saying Macbooks aren’t popular enough to justify their own cases. We’re currently writing from a coffee shop in Los Angeles where we can descry at least … let’s see … 4 Macbooks (including our own). But when their case works for just about any case of an appropriate size, Thule, by limiting their audience to Macbook owners, is shooting themselves in the föt.
That may be why we ended up with a few pallets of the things. The Thule execs made their sales forecasts based on total estimated laptop owners, and then marketed it only to Macfolk. Maybe. Or maybe the bags sold fine but they’re releasing a new model soon.
We shouldn’t upbraid manufacturers who make silly decisions like this. After all, we at Meh sell a lot of outdated, silly, and poorly marketed products. We’re the raccoons of the retail world, scrabbling our paws into the dustbins of overstock. We shouldn’t complain when companies make more of something than they can sell — that’s our raison d’être (if "raison d’être” is the phrase we’re looking for …)
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Thule 13" Laptop Bag 52
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It's Singin' Cowboy Time: Toilet Paper & Whiskey 20
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Do you have a rack on your vehicle? 49
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Meh should buy this and send it to woot with a meh cape 7 -
Have you changed all your clocks yet ( if you live in an area that observes DST)? 42 -
Streak Check 56 -
attention meh buyers, new item available 14 -
For the drone enthusiasts 6