Thule Oughta Know

Thule should have known better than to call this laptop bag a Macbook attach" in their official description. The Swedish company apparently didnt do their research on the U.S. market, or they would have learned that Americans would never trust their expensive laptops to a product with a questionable accent in the name. And they never should have called out Macbook in the title, thereby alienating over half their legitimate customers.Whether youre an Apple fanboy or a Chromebook sycophant, you have to admit that almost all new laptops look exactly like Macbooks. Gone are the days of clunky Compaqs and dorky Dells. Backlit keyboards and sleek aluminum bodies arent just the calling card of Cupertino anymore theyre de rigueur. If “de rigueur” is the phrase were looking for In any case, this laptop bag (we wont say attach) will work with just about any appropriately-sized laptop, whether Macbook or otherwise. And Thule calling it a Macbook attach is about as silly as them calling one of their bike racks a Schwinn trestle.Were not saying Macbooks arent popular enough to justify their own cases. Were currently writing from a coffee shop in Los Angeles where we can descry at least lets see 4 Macbooks (including our own). But when their case works for just about any case of an appropriate size, Thule, by limiting their audience to Macbook owners, is shooting themselves in the ft.That may be why we ended up with a few pallets of the things. The Thule execs made their sales forecasts based on total estimated laptop owners, and then marketed it only to Macfolk. Maybe. Or maybe the bags sold fine but theyre releasing a new model soon.We shouldnt upbraid manufacturers who make silly decisions like this. After all, we at Meh sell a lot of outdated, silly, and poorly marketed products. Were the raccoons of the retail world, scrabbling our paws into the dustbins of overstock. We shouldnt complain when companies make more of something than they can sell thats our raison dtre (if "raison dtre is the phrase were looking for )