We don't care what you want.

That’s right. What you really want has nothing to do with what we decide to sell. Because things that people really want are hard to get. Too much demand, not enough supply.

We live off of the opposite situation: when there’s more supply than demand. The absolute amount of that demand doesn’t matter - just its relationship to the current supply. For us, the question will always be “what can we get at a huge discount?”, not “what will make our customers happy?” We’re interested in the supply, not the demand.

Usually we can still offer a variety of stuff. Manufacturers of all kinds will sometimes make more than they can sell. Or they’ll do a lousy job of selling it. Or a product will get a bad name because of one weird defect, or because it’s a gross color, or just because the price is wrong.

Good thing for us that manufacturers can’t see the future. And good thing for them that we exist. That’s our function in the ecommerce ecosystem. We help manufacturers come to terms with the fact that their dreams are not reality, adjust their prices accordingly, and salvage what value they can. And that need is universal, no matter what you’re manufacturing.

But sometimes a particular market gets way oversaturated. A bunch of manufacturers all reach to scratch the same itch. There’s too much supply out there to be absorbed by demand at full price. It’s gotta go somewhere. That’s when we see the same types of products over and over. Like headphones.

A couple of years ago, everybody decided that the action was in big, fancy headphones. Established companies rushed out $200-$300 “studio” models. New players got in the game. Everybody sold a lot of headphones. But not nearly as many as they made.

That’s where we swoop in. We snap up these leftover Polk Audio Hinge Headphones at a fraction of their sticker price, ergonomic headbands, finely tuned drivers, and all. We pass the savings, as they say, on to you. And we eat another day.

Maybe that makes us losers. Maybe we’re stupid to settle for being hyenas when we could be lions, to scavenge like vultures when we could soar like eagles. But this is our nature. We’re not going to change. Unless we get acquired by a multi-billion-dollar corporation who forces us to.

And that’s why you’ve been seeing a lot of formerly-expensive headphones around here lately. At least they’re not those overpriced Beats, right?