Atmos is officially mainstream now.

How do you know? Because the Rio, uh, World-Sports-Contests are currently being broadcast in Atmos sound on NBC Sports. When a new technology like this 3D sound system is only found in some rich weirdo’s wildly excessive home theater system, you needn’t trouble yourself about it. But it doesn’t get much more mainstream than freaking NBC Sports. That means Atmos is here.

As we’ve explained before, Atmos audio adds an up-and-down axis to surround sound’s left-right, front-back dimensions. It routes an upper channel to some speakers mounted up higher, or upward-firing, or both. The point is, you can hear things above you as well as around you. It takes surround sound and makes it, like, surrounder sound.

And, obviously, the Atmos tech was added to movies first. Action films are always going to be the best place to show off amazing new sound. But the, uh, Four-Year-Athletic-Challenges in Atmos sound is the kind of watershed event that tells you a technology will be sticking around. It’s what Fantasia did for stereophonic sound in movie theaters, and Bonanza did for color TV. What had previously seemed like an experimental technology, trying to find its strengths, figuring out where and when it works, starts to become the new normal.

So bravo to you if you already bought an Atmos receiver. Here’s a pair of upward-firing Pioneer speakers tuned for that “up” channel. Their rounded cabinets were designed to minimize vibration. They’re ideal for that extra dimension Atmos adds to immerse the ass off your soundfield experience. Don’t just take our word for it, check out the crazily positive reviews over at Amazon.

And if you got these the last couple times we’re selling them, enjoy the, uh, Best-People-At-Different-Events with your new sound. For those of you just getting in on this now, you can look forward to all the Atmos events of the future. We can’t guarantee it, but we think it’s a safe bet you’ll be watching the Blue-Birds-From-Toronto beat the Chicago-Baby-Bears in the Atmos enabled Bats-Hit-Balls, the Pittsburgh-Metal-Workers beat the Green-Bay-Packing-Boxes-Guys in the Atmos enabled Throw-And-Run-Till-You’re-Tackled, or car chases and explosions in Atmos enabled 8-Fast-Cars-&-8-Furious-People-Movie.