Nutri Ninja Blender Duo with Auto-iQ (Refurbished)

  • 1500-watt, 2-horsepower motor is like having two horses making your soups, smoothies, and purees, but more hygienic
  • Extractor blades are arranged like typical blender blades; Total Crushing blades are stacked at different heights around a central rotating column, like some kind of medieval torture device
  • Offers five pre-programmed blending patterns with the unfortunate name “Auto-iQ” but don’t hold that against it
  • 72-ounce pitcher has maximum liquid capacity of 64 ounces, which seems like they should call it a 64-ounce pitcher
  • Also includes 18 oz., 24 oz., and 32 oz. cups with sip and seal lids, for different levels of smoothie jones
  • Model: BL642 (when a product can win Google with two letters and three numbers, you know it’s the real deal)
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When you're this good, don't try so hard.

Ninja, we need to have a word. You’ve made a good blender here. Even a great blender. We love the 1500-watt, 2-horsepower motor. We’ve got a total crush on the Total Crushing blades. Your three sizes of cups runneth over with our love. Very nice. Good going.

You have this other feature, too, where you can choose from five different programmed settings depending on what you’re trying to blend. These settings run timed patterns of different speeds and intensities to optimize blending for whatever you’re going for. Pretty cool.

But that’s where the problem starts. Not with that feature itself. But because you decided to call it “Auto-iQ”. Come on, Ninja. “Auto-iQ”? You’re better than this. You know you’re better than this.

First of all, it’s a dubious decision to even give this capability a special name. It’s basically the blender equivalent of how old microwaves had buttons marked “popcorn” or “baked potato”. Most of the time, even the biggest Auto-iQ fan is still going to have to exert some level of manual control over the process. So we’re not sure it’s such a marketing game-changer that it warrants its own name. You could just say “choose from five pre-programmed blending patterns” or something.

Then there’s the name you chose. Wow. Pre-programmed blending patterns aren’t really any more “smart” than, say, the browning settings on a toaster. So the IQ reference isn’t doing it for us. To then pile on a cheesy, dated capitalization gimmick like iQ makes it infinitely worse. Finally, it’s like you lost your nerve at the last second, worried that we might not understand that iQ meant something automatic, and tacked “Auto” on to the front. The result is the verbal flavor-saver, the nomenclatural fedora we have come to know as Auto-iQ.

This is a kick-ass blender, Ninja. Truly. This “Auto-iQ” terminology only hurts it, and you. We already came around on you calling yourself “Ninja”. Don’t push your luck.

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