You probably think we're a daily-deal site.

It’s a good thing we have some wipes handy, because we’re about to spill some secret sauce. Picture it: it’s 2004. Dave Rutledge has been running a website for six years called GeekLife, what we would now call a blog. His brother Matt has been running a discount electronics wholesaler for ten years. Some conversations lead to an idea: what if you could combine a store and a blog?

That was Woot’s secret. “One day, one deal” was the slogan, but it wasn’t the big innovation. It was using that daily deal as the focal point for a community to coalesce around, a piece of content for people to talk about. That’s why Woot was successful where the imitators failed. They either didn’t understand how to build a community, or they didn’t even understand why they needed to try.

Now, all these years later, after everything that’s happened, we are once again the only site that gathers a community around a single daily deal. The days we remember as big successes aren’t necessarily the ones where we make a lot of money. They’re the days when the deal sparks connections in our community, especially unexpected connections.

And none were more unexpected than the last time we sold these Grime Boss wipes. We assumed these would be one of our least discussable products. “Heavy-duty wet wipes” pretty much sums them up. Not a lot of obvious possibilities to explore there.

But we underestimated you. We learned not to use these for intimate hygiene. We learned that the smooth side is fine for skin but the scrubby side is “REALLY SCRUBBY OH GOD MY HANDS”. We learned Grime Boss cleans up tough messes from pine tar to stove tops to oil rigs.

You guys took a product that rates about a 2 on the 1-100 excitement scale and, through the power of your wit and insight and experience, raised it all the way to… like, a 5. Or a 4.5, at least.

Now we’re kicking the interest level down a notch, to help you train for the big games. Like hockey players practicing with extra weight on their skates, or baseball players swinging in the on-deck circle with a metal donut on their bats, it’ll be so much easier to be interesting without the weight of these Grime Bosses hanging around your necks.

Imagine what you guys can do when you actually have something interesting to talk about. We know you’ve got it in you. We’re literally betting our company on it.