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DJI Phantom 1.1.1 Quadcopter with GoPro Mount
- All aboard for the express flight to Dronesburg: if you’re curious about quadcopters, the DJI Phantom is the real deal
- Flies at speeds up to 35 MPH, with a 1 KM transmitter range
- GoPro camera mount for shooting drone’s-eye-view video (camera not included, obvs)
- GPS system for flying guidance and autopilot return flights
- Drone questions, answers, tips, projects and much much more in our Drone.Horse forum
- Model: CP.PT.000001 v1.1.1
Backwards Business 101: why aren't we charging more for this?
Basic economics tells us that retailers should want demand for an item to be high. The higher the demand, the more they can sell, and/or the more they can charge, and so the more money they make. Seems obvious, right?
But it’s not that simple. Retail is the end of the supply chain. When demand is high, prices stay high all along the supply chain. So the retailer has keep the price high, too, or lose money. Sometimes the manufacturer might have to scramble to add production capacity to meet demand, incurring some extra costs that drive prices up. Sure, every company wants people to want their products. But high demand can be a double-edged sword.
And besides, there’s a missing factor in the basic supply-and-demand equation. Call it fun. Call it excitement. Call it the reason we get out of bed in the morning.
By our accounting, the best days are the ones where we have a huge supply of something that we can sell super-cheap. Those are the days where people can’t believe what they’re seeing. The days when they wonder darkly if we’re hijacking trucks. The days they remember and tell stories about for years afterwards. That’s the kind of excitement we’re trying to create every day. We may not always hit it, but that’s why we scrape our profit margins as thin as possible in the attempt.
High-demand products don’t work for us. Either we can’t get them at the prices we need, or we can’t get them at all. These DJI Phantom 1 Quadcopters are a perfect example. The previous two times we offered them were two of our biggest revenue days ever. They’re the ultimate starter drone, the unquestioned leader of the consumer fleet, and they get mad love far beyond the diehards who frequent our Drone.Horse forum. We could easily raise the price this time. And we might have to raise the price if we want to keep selling them, because the demand for them - and thus the wholesale price - remains high.
So how can we possibly justify lowering the price? We can’t. But we’re going to anyway.
Screw it. True greatness lies in doing the awesome thing now for the longer-term payoff later. Let’s make today the kind of legendary day that turns strangers into visitors into customers into fanatics. That’s the only way we can survive. An event-based business without spectacular events is nothing, and the most spectacular thing a business can do is leave money on the table. A selection-based business like Amazon has a million trickles of revenue, so their accountants can optimize each one to ensure not a penny is ever left on the table.
To them, what we’re doing today is crazy. For our backwards business, that kind of insanity is the only thing that makes sense. If we made the same calculations Amazon makes, not only would we cease to exist, we would have no reason to.