The Spice of Life

We often sell stuff on here made by brands you’ve never heard of. And it’s one thing when the product is a charging hub or something. It’s another thing altogether when it’s a more-than-30-pack of a mysterious food or beverage.

That’s how we opened our write-up the day before yesterday.

And now, we’re selling a more-than-30-pack of a mysterious food, at least for some.

So, do we regret our choices here in the copy department? Do we wish we had taken the effort to, you know, scroll down two more rows on the sales spreadsheet in order to avoid inserting our foot directly into our mouth?

No. Not at all.

And we’ll tell you why.

Because there are some exceptions to every rule. And, in this case, there are exactly two.

EXCEPTION #1

The product in question is ramen.

There are types of food where it’s best to stick with what you know. Snack bars, for example. KIND bars, Larabars, Bevita bars, those bars we sold the other day that had a protein powder made of cows in it–these are the products everyone trusts, and straying from them will only bring disappointment.

But ramen is the opposite. For the noodle fan, each previously unfamiliar box or bag beckons. “Try me,” they seem to say, “I dare you!” Because a ramen lover wants to have an informed opinion on what is the most superior ramen.

Plus, let’s be real: there will probably be one redeeming quality of every ramen. Maybe you love it just the way it is, or maybe you like the noodles but not the spice level, or maybe the seasoning packet is delish, but the noodles aren’t your favorite texture.

Point is, you can break ramen down for parts.

Now we move to…

EXCEPTION #2

It’s a variety pack.

Why are variety packs so alluring? We can’t say. Especially because every variety pack promises to have at least one thing that at worst, you hate, and at best, you don’t like as much as another thing within the variety pack.

Still, there’s something appealing about getting a smorgasbord of stuff. (Trust us; we’ve built our business around charging people money for boxes of assorted trash we couldn’t sell previously, and everyone LOVES it for some reason.)

In conclusion: if you like ramen and you like variety packs, buy this variety pack of ramen. (Also, if you’ve had this stuff before, drop your opinions in the comments.)