Motorola Smart Scale
- Use the Hubble app to track just how much damage that cookout last weekend did.
- Bluetooth 4.0 connectivity.
- One neat thing about it being for parents to weigh their newborn babies is that it has a pretty high weight capacity: 330lbs
- Technically part of the Motorola Smart Nursery System.
- Model: MBP84SN, because scale, you the real MBP.
Scale It Back
Oh, marketing departments. They just can’t get out of their own way. Someone brings them a simple, functional product with broad appeal, and they think: “But what is the ANGLE?! What specific demographic can we cater to by way of naming and packaging?”
This is how a scale that tracks your weight via an app becomes a Smart Nursery Baby & Me Scale.
You may have noticed that we are not calling it that. This is because we’re not going to make the same dumb mistake as Motorola’s department and back ourselves into a corner.
Consider this line of copy: “Track Baby’s weight from the safety of your own arms with this nursery scale that’s compatible with your smart device.” In order for this to be appealing you need to be:
- a new parent, first off.
- obsessed with weighing your baby that you can’t simply wait until your next appointment with the doctor (which, side note: maybe not a great thing? Like, do you really want to be left to draw your own conclusions about baby’s weight trends without a pediatrician’s input?), and…
- bad at very basic math, because the way this piece of super technology weighs your baby is by having you step on the scale once without the baby, then again with the baby. IT’S SUBTRACTION!
And look, this would be a great idea if the world was teaming with obsessive, mathematically-inept new parents. It would also make a wonderful feature: mom and baby mode. But as is, it’s marketing only to a niche, while possessing the features that could serve a wide range of consumers. Like, say a 30-something dude trying to shed a few winter pounds and track his weight loss: he’s going to make it as far as “Baby & Me” before he decides to keep scrolling.
But really, we can’t be too mad about these marketing mishaps. If anything, we should be celebrating them. There’s a reason stuff ends up here on Meh. So to all the marketing departments out there, we say: go nuts! Go niche! And when it all goes wrong and you’ve got a functional product with a dumb name, shoot us an email. We’ll be happy to help.
