KINDmaxxing: Bars to Nuts (Choose your pack)

...Of a Big Deal

KINDmaxxing.

It’s when you take a particularly hard KIND bar and chomp down on it in the exact right way that it breaks your jaw, thus allowing it to reform in… uhh… a sexy way?

Can I be totally honest: I am addicted to internet train wrecks. I can’t help it. I often find myself scrolling bizarre subreddits, reading about beefs between celebrities I’ve never even heard of, and judging the various commenters on either side. But every now and then, my brain goes into self-preservation mode. It sees some big story or new trend and says, “That way be dragons.” And so a huge, messy internet phenomenon will rise and fall, and I will only get the broadest sense of what it was.

Looksmaxxing is one of those things. I heard about it, heard about some of the characters involved, and decided never to click a single link associated with it (aside from the Sarah Sherman SNL Weekend Update segment). Such was the toxic energy wafting off of it that it would drive me, a regularly online cesspool swimmer, from even dipping in my toes.

It just seemed that stupid.

But what’s not stupid? This smorgasbord of KIND products!

Granola? We got it. Soft-baked granola chunks? We got those too. Bars? Nuts? Muffin bars? Brownies? Thin bars? Even more bars than that? They’re all here!

And they’re all ready to give you the mid-morning boost you need. Because a hungry brain is a struggling brain. And a sated brain is one capable of doing anything: getting that work done, doing some home improvement, or even starting a band.

On this last bit about the band: consider naming it something that nods to KIND’s part in its formation. Not only would it be a fitting homage to the snack that helped you finally get things off the ground; you would be following in the footsteps of great snack-brand musical acts of the past. You know, groups and musicians like:

  • Naughty by Nature Valley
  • Jimmy Clif
  • Chewy Lewis & The News
  • Hall & Quaker Oats
  • Relient Special K

Of course, some didn’t put the brand in the band name, but did find a way to hide their inspiration in a song title. For example:

  • “In-A-Gadda-Belvita”
  • “You’re Still The Fiber One”
  • “Here comes the Sun(belt)”
  • “Ob-La-Di Ob-La-Ra-Bar”

Look, we know these puns are terrible. But also, we know you like them. Just like you like these KIND snacks.

So get some if you want some.

Today's SideDeal

4-Pack: Hydralyte Electrolyte Tablets

Eighty tablets, one summer.

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  • Up to 3x better hydration than water alone

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