The Breakfast Octopus’s Creeping Appendages Envelop Another Marketplace

Theres a [rich history of octopi in propaganda][1], where they serve as a symbol for sinister forces spreading across the map, grasping at domination. The expanding menace could be anything, depending whose propaganda it is: [communism, western imperialism, Prussia, or even Standard Oil][2].In contrast, we present this particular stylishly rendered cephalopods widening grasp not as something to fear, but something to celebrate. (Cheers!) Cause its the [Breakfast Octopus][3], friendly (if slightly squicky) mascot of all things Mediocre, heralding a new wine site called [Casemates][4]! Casemates is a place where you can get great deals on great wine by buying directly from the winery. (With Amazon having pulled the plug on its own wine marketplace and Wine.Woot, it may be the only such winery-direct market online.) Its a collaboration between our parent company and Wine Country Connect, and were pretty stoked about it.If you somehow missed it, heres the explanatory video we posted on Kickstarter, in which WCC’s David Studdert explains the whole thing:https://d2b8wt72ktn9a2.cloudfront.net/mediocre/video/upload/v1750307419/c750603fc5a36ca129ad035678380231.mp4We think youre going to like Casemates, and cant wait to see how its community of wine nerds grows. Hail the Breakfast Octopuss slithering advance! What will it get its nasty little suckers on next? [1]: https://hyperallergic.com/375900/the-map-octopus-a-propaganda-motif-of-spreading-evil/ [2]: http://bigthink.com/strange-maps/521-cartographys-favourite-map-monster-the-land-octopus [3]: https://www.dmagazine.com/publications/d-magazine/2014/july/matt-rutledge-woot-has-a-new-deal-mediocre-corporation/ [4]: https://casemates.com