American Apparel Meh Shirt
- Choose the mysterious M logo or the more obvious Meh ad
- 100% cotton American Apparel tees made in the USA
- They run on the small side, especially the women’s shirts, so jump up a size or two if you’re used to non-hipster t-shirts
- No taking the easy way out and getting both, we’re limiting it to one per person, so choose wisely
- Model: 2001, 2102
Walking billboard or secret handshake?
Settle something for us here. OK, so obviously lots of people wear brand logo t-shirts to establish an identity to the people around them. Jack Daniels and Harley-Davidson say “I’m a rebel without being anti-American about it.” Nike says “I do sports, or at least believe that doing sports makes you a more interesting person.” Adidas says “I’m not Nike.” A throwback rainbow Apple logo says “I was a tech snob when tech snobbery wasn’t cool.” A Tab cola t-shirt says “LOL the 70s.”
Some of us here think you guys might be a little different. Not so different that you’ll eschew brand t-shirts entirely. But maybe you want something a little more subtle, a little less obvious. You want a logo t-shirt that demands a little more from the viewer, that weeds out the squares, that delivers a discreet nod of recognition to fellow initiates. And that maybe makes it less obvious that you’re single-letter option today.
Others of us here think that’s goofy. If you like Meh, you want the world to know it. What’s more, you want to be known as the kind of person who introduces people to cool weird stuff on the Internet. You’re hoping strangers will strike up conversations with you about your t-shirt, especially squares, so you can let more people in on the fun. Anybody who frets about the ethics or whatever of wearing brand t-shirts should just get over themselves and stop taking themselves so seriously. Thus the more blatantly promotional option in today’s sale.
Now you can vote with your dollars (our favorite brand of democracy, at least when we own the ballot box). A wink and a nod, or a megaphone? The confidential password, or the aerial banner? The hobo graffiti chalked on a fencepost, or the billboard towering above Times Square? Whatever you decide, the important thing is to make your voice heard. And by “voice” we mean “money”, and by “heard” we mean “ours”.