Rare, Vintage Label

You ever come up with a really good idea, and feel like you’ve fully executed on it, and you’re really happy with how it all turned out…until you get some news that apparently the actual core foundation of your idea was entirely, completely, 180º wrong? Well, this is the story of a copywriter who believed the reason we got a great deal on these hot sauces was because they recently rebranded, and presumed that we were getting the bulk of the remaining old packaging. Only to discover that, somehow, for some reason, we’re actually getting the new packaging.

So what does that mean? That means we come up with a new feature. A feature called: PORTAL INTO THE MEHTIVERSE. In this brand new, never before seen, hopefully never again seen feature, you get to read the write-up taken from the alternate universe where we got the old labels instead of the new labels. Note: the product you will actually get should you order this tasty hot sauce, will not come from this alternate universe, and will actually have that newer label.

So with all that said, step carefully through this blurry floating oval that is the PORTAL INTO THE MEHTIVERSE:

The bottles of Yellowbird Hot Sauce we’re selling look like this:

Whereas the bottles selling elsewhere look like this:

This is possibly why we can offer a 6-pack of 2.2oz bottles for just 6 bucks. (And yes, that’s small; then again, it’s hot sauce, not ketchup. 2.2oz can go a long way.)

Now, we want to address two parties here.

First, to our friends at Yellowbird, we just want to say, good job! And we’re not being facetious here. Many companies attempt a rebrand, and let’s be honest, a lot of them are bad. Like, maybe not abject failures a la The Gap in 2010, but just not great, all brand recognition scrapped in favor of something distinctly, well, indistinct. This new label, though? It’s a little more fun, a little more playful, a lot more eye-catching. In other words, a clear improvement. And that’s not just us saying it either. This TikToker had 4000 people weigh-in and 80% of them said they liked the new look better. So again, kudos to you.

Second, to our customers, we want to say: it’s the same great hot sauce inside. The same delish serrano flavor. Or sriracha flavor. Or habanero flavor. And yes, all things being equal, you might prefer the second logo, but all things are not equal. Even if you opt for the most cost-effective big bottle on Amazon, it’s still gonna cost you about 69 cents per ounce. Our price is $0.45. Plus, the small bottles are kinda nice, right? Less of that hot sauce crust build-up.

Wow, that got gross there at the end. Anyway, buy some hot sauce.

And, of course, if you have opinions about Yellowbird, let us know in the comments.