Fear Fearmongering

We want you to buy this pepper spray, obviously. Were a store thats our raison dtre. And the most effective way to do that would be to convince you that youre not safe without it.But scare tactics are lame. The scare tactics employed by cable news companies to sell ads have rendered us a deeply fearful nation already. The last thing we need is some daily deal site adding to the paranoia.If you choose to buy this two-pack of pepper spray, do it for one of these reasons:- It will give you some peace of mind- You cant resist a good deal- Youll use the built-in alarm system to prank a loved one by scaring the crap out of them as they enter the roomBut dont buy it for this reason:- NONE OF US ARE SAFE BECAUSE CRIME IS OUT OF CONTROL AND ITS DANGEROUS TO GO ALONE SO I SHOULD TAKE THISBecause, objectively, violent crime rates have been dropping steadily for almost 30 years:(Source: The Uniform Crime Report)Though its all relative. Violent crime rates are still way higher than they were in the 1960s, and ~15 times higher than a country like Japan. So while crime may not be out of control relative to recent history, its certainly still present.See? Its hard to sell personal safety equipment without falling into fearmongering. Though its pretty rad how the pepper spray includes UV-marking dye to help identify your ATTACKER.Dammit, there we go again.