I grew up in a family that never gave gift cards, so I rarely give them out unless I’m really at a loss for ideas. For the most part our family members are cooperative and provide wishlists. I do have one family member who will absolutely not give anybody any ideas, so he’ll get a gift card. He’s happy with it, and the rest of us are just tired of struggling with coming Up with ideas for him.
Zero percent, as I have the uncanny ability to listen for eleven months to the inane chatter people use as conversation and decipher what they desire for the holiday. I expect 85% or higher of the gifts I receive with be gift cards as my family and friends declare I am impossible to buy for despite my dropping hints for an entire year.