Sock alert emails

MrGlass thought this was worth mentioning said
7

I got a special email from Meh today, alerting me (a previous sock purchaser) to another great sock deal. This is actually the 2nd time Meh has sent me a sock alert.

But why socks? I have purchased lots of knives, cookware, linens, toys, and other items at meh, yet I only get alerts about socks. Does meh send out similar notes for other product categories and I just happen to only fit into this one? Or does someone at meh have a particular fascination with sock customers?