PSA/Scam Alert: Rokus have no activation fee
New Roku? Don’t fall for scams saying you must pay an ‘activation fee’ for your new device. There is no such fee to add or activate your Roku device.
Do not Google Roku Activation. Scammers have infested the search engine results.
Go directly to roku.com/link (type it in manually) to create an account and activate your device.
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