13 sounds like a lot of letters - until you realize a lot of perfectly normal words have 13 letters. Like the ones @Limewater named in last Friday’s 13-Letter Words quiz. See? Not an extraordinary, uncomfortable, inappropriate, or even very sophisticated word in the list:
My first reaction was “The Coke and Noxema ad are iconic, but I understand that people under a certain age aren’t going to recognize them, but how does anybody not recognize the pets.com video?” Then doing the math, I see that ad is already 20 years old??