Keyword failure?

djslack posted a pic said
8

I’m not sure how good this company is at keyword targeting in this ad from the Meh front page.

ad from meh front page

I work in IT, so I often Google for things involving Microsoft’s product line. I don’t believe I have ever even once searched Google for information on portals through which to see outside my home. I can’t imagine how low the percentage is of queries for “windows installation” that are actually searching for framed glass panels.