It’s happening: Amazon Video with commercial interruptions

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I initially wrote in November about some information leaked to me by an associate regarding Amazon’s intention to integrate commercial breaks in Prime Video programming.

Apparently my source was dead on, but neglected to impress upon me the immediacy of the plan. In mid-January Amazon introduced IMDb Freedive. A Vudu/RokuTV style streaming service which offers a selection of movies and TV programming with commercial breaks.

Based on what I was told, I believe this is Amazon’s pilot program, testing their technology and gauging public reaction to this streaming model.

You can check out the service for yourself on any streaming device which offers Amazon Prime Video. Launch Prime Video and search for IMDb Freedive. Alternatively, you can go to imdb.com/freedive for more information.

It’s the beginning of the end, folks. Watch for commercial interruptions in all Prime Video programming within 12-18 months.