How much is too much for movie tickets?

StrangerDanger thought this was worth mentioning said
1

What's the most you will pay to see a movie in a theater? I usually pay $8 at the local movie theater or drive-in. To see Jurassic World our friends want to see it in IMAX 3-d at $16.50 plus $2 glasses. Seems too much for me with the wife and popcorn it will top $50 easy. Conversely they have it at the drive-in with Ted 2 for $8. What's you're guy's/gal's limit?