Selling Stuff Cheap vs. Selling Cheap Stuff

The thing about bottom-feeding that most people don’t realize is, there’s a lot of food to choose from down there. When you just want a dazzlingly low number in the price field, you sell the absolute crappiest, flimsiest, most corner-cut versions of their respective product categories. We’ve done that before with light bars.

But when you want an actual good deal, you look for the biggest gap between the price and the value. That’s what we’re doing today.

These Westek light bars cost a lot more than ones we’ve peddled here before. As we told you then, those were seriously the cheapest bottom-of-the-barrel strip lights ever. As you know if you bought them, we weren’t lying. They were cheap in every sense of the word.

These are much better, and much better made. They’re dimmable, massively brighter (334 lumens vs. 47 lumens), longer (16" vs. 12"), and you can string more of them together (up to 20 vs. just 6). So yeah, the price is higher compared to the crappy ones - but more importantly, much lower than these same lights elsewhere.

Think about it in car terms. If you find a working 2003 Kia Sedona (Blue Book value about $1,900) for $1,600, cool, you got a minivan for under two grand. If you find a Bugatti Veyron (list price $1.7 million) for $500,000, that’s by far the better deal - even if you couldn’t possibly afford to buy it.

Not that these are the Bugatti Veyron of strip lights. They’re more like an Acura, maybe a Lexus. Nice, you know? Nothing crazy, just nice. Whatever kind of car they are, they’re one that even bottom-feeders can drive on the high road. Even if we have to turn a metaphor or two into roadkill along the way.