Most emergencies aren't life-threatening.

It’s right there in the first line of Life Gear’s own sales copy: this little flashlight “could someday save your life”. Excuse us if we find this ode to the power of light even less convincing than Huey Lewis’s ode to the power that can make one man weep, make another man sing.

This hyperbole isn’t necessary. For every situation we can imagine where this little battery-powered LED “might just save your life” (Huey’s words, not Life Gear’s) - walking at midnight down a twisted mountain highway, say - we can imagine a bunch of other “emergencies” that are way less dangerous but way more common.

You have a little too much fun on New Year’s Eve and drop your keys in the snow. Something smells really, really bad behind the stove but it’s too dark to see what it is. Your brother at Coachella wandered off with all the Four Loko right before Huey Lewis & the News start their set. The electricity goes out right before you finish the Sunday crossword. You forgot to buy the candles for your kid’s 6th birthday party. Or you realize, too late, that the guests at your kid’s 10th birthday party are too old for Pin the Tail on the Donkey.

Not the kind of emergencies you’d turn into a grueling one-man endurance thriller starring James Franco. But those are the emergencies the likes of you and us are most likely to encounter from day to day. And they’re just the right scale for a six-inch lightsaber to make all the difference. That’s the power of light. Don’t need danger. Don’t take pain. Just takes a credit card to ride this train.