Enderson Bag Bundle

  • You get 2 bags – 1 about the size of a briefcase and 1 about the size of a toiletries bag
  • They’re made with water-repellent ballistic nylon, but are they ballistic-repellent?
  • The kind of silly website is worth a gander
  • They both have handles, even the toiletries bag for some reason
  • Perfect for sitting next to with your hand held pensively to your chin
  • Model: 71084, 71046, 71060, 71022, 41053, 41077, 41039, 41015 (Includes ZIP code ranges for Kentucky and Louisiana, presumably to draft off of those states’ classy reputations)
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Everything I Need To Know I Learned In "Lemonade Stand"

You gotta feel bad for Enderson Bagware. Not because their name sounds like a shopkeeper in an Elder Scrolls game, though it is unfortunate, but because they made a good product and it flopped. That’s why it ended up here in the retail slaughterhouse grating that is Meh.com.

But how did it happen? How did a well-made product fail in today’s hyper competitive, open market?

Well, they priced it too high (an absurd $170 for just one bag on Amazon) without building their reputation as a luxury brand. And they could have avoided this mistake had they remembered the simple lessons of Lemonade Stand.

Lemonade Stand, for those too young, old, or cool to remember, was a classic Apple II game. Players tried to sell as much lemonade (and make as much money) as possible by managing three variables: number of cups made, number of advertising posters printed, and price per cup. Here’s the full breakdown:

You could sell your lemonade at slim margins, but that would limit your advertising budget. Or you could inflate the price per cup and advertise heavily, which would sacrifice volume. After a hard day of work you’d see a results page like this:

(Yes kids, this was a “game” we played for hours.)

One strategy that did not work, however, was to inflate prices and buy little to no advertisements. Yet that’s exactly what Enderson Bagware did, the unscrupulous shopkeep. Enderson sold their product at a luxury price without building a luxury brand.

However, what Lemonade Stand didn’t show us was what happened to all those leftover glasses of ade. Were they thrown out? Drank by the proprietor? You should have been able to sell your excess glasses to some lemonade lamprey who would turn them around and sell them dirt cheap to their small but dedicated group of spoiled-lemonade fanatics.

We are that lamprey. And you are those fanatics. And you know what they say: When life hands you quality bags at a reasonable price … make lemonade. Or something like that.

(You can play the classic game here if you now finding yourself uncontrollably drawn back)

So far today...

  • 67505 of you visited.
  • 37% on a phone, 6% on a tablet.
  • 5117 clicked meh
  • on this deal.

And you bought...

  • 840 of these.
  • Sold out at 4:06pm ET (see more)
  • That’s $25812 total.
  • (including shipping)

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