The Whys of March

Hear that? Its the march of technological progress, played through this rugged Braven Bluetooth speaker.Last March we sold a similar Braven speaker for the same price. But this ones better in every way its got a better battery (2200mAh vs. 1400mAh), better waterproofing (IPX7 vs. IPX5), more rugged constuction, and a GoPro-compatible action mount to attach it to your bike handlebars or something.And thats what the march of technology does: it improves products, lowers their cost, and adds weird features that almost nobody will use.Take Googles Pixel 2. Its got a better camera and faster processor. It costs about the same as its predecessor. And it has Google Lens, a feature that lets you take a picture of a famous landmark and, basically, read the Wikipedia page about it.*Thump, thump thump.*Technology marches relentlessly forward, with some sidetracks into superfluous nonsense features. That doesnt mean some weirdos arent going to use those features. Someone somewhere is presumably using Apples new Animoji. And some of you are bunny-hopping up and down at the opportunity to mount this speaker to your BMX. But the rest of us will focus on the useful features and ignore the unnecessary razzle-dazzle.Who knows what the next year of Braven Bluetooth speakers will bring. Longer battery life and better overall quality at the same or lower price, no doubt, but what else? Integration with your Hot Air Balloons smart entertainment system? Integrated UV flashlight/cannabis grow light? AR functionality to make the speaker appear like a warthog on your cameras phone? Who knows.Thump, thump thump.