omg! 94% off msrp!

Yeah, that sounds as bogus as every other MSRP comparison. Who pays MSRP, anyway? Well, you do, if you’re getting your lighting through a contractor. These contractor-grade rope lights would cost you at least that much, depending on how generous your contractor is with his markup.

These aren’t the cheapo rope lights you’ve seen lighting up patio bars and dorm rooms. This is the good stuff. The real stuff. 18 high-quality LEDs per foot. Water-resistant for indoor/outdoor use. Bright enough to light up a room, but dimmable for accent, mood, or sex lighting. As hybrid rope/tape lights, they’re more flexible than rope lights and more durable than tape lights, so you can still bend them at tight angles without breaking.

You do know what rope lights are, right? They’re the painless way to get swanky indirect lighting effects. They’re most often used in kitchens, but can go just about anywhere, like in this recessed ceiling:

And these fancy stairs:

And these highly sensual bedroom ground effects:

Just unroll the lighting strip, screw in a few clips, plug it in, and your house just became a much more pleasant place to live. Decorators also use them under kitchen cabinets, behind crown molding, to accent landscaping, to light up their decks - we’ve even seen some people use them in the shower. Indirect lighting is dope. It’s fly. It’s hype as hell. This is how we light it, y’all.

But you don’t have to stop there. How about bending and folding your own custom “neon” sign in just a few minutes, if you can stand the glare?

Yeeow. Give your eyes a moment to recover before you move on to this dazzling pro-style winter light display:

Whatever spectacularly tasteful lighting effects you imagine can be yours for less than you would pay for low-grade, weak, fragile tape lighting. We’re lifting our usual quantity limits today. Buy as much as you need, from one 3-foot strip to as many 45-foot strips as it takes to do the job.

Ultimately, what you want out of lighting is right there in the name: light. And these have more of it. 18 LEDs per foot is 50% more than the cheap crap, and the LEDs are better and brighter. However much of this you buy, you’re paying for more light, not empty plastic.

So follow the directions to clip, tape, or bracket these directly under the overhang of your choice, secure in the knowledge that you are directly responsible for the best indirect lighting available today. At least on the direct market.