@OldCatLady Penney’s survived, but their catalog didn’t. Sears could have been Amazon, except that they did not have a single clue that all they had to do was capitalize on the fact that they already had the warehouse and distribution network in place - and just needed to move their catalog to an online presence. And when they finally snapped to the possibility, it was far too late. They’d become an afterthought.
@OldCatLady Lest we forget, when Amazon started up, everyone thought that they were just going to be the online bookstore. Then they started branching out into other things, and the general buzz was “How do they expect to make that work?”