Math… For Her: Shoddy Goods 074
2I love the Japanese snack, Pocky sticks in all their flavors, but I’ve always been mystified that there’s a Pocky for Men…flavor. Have you seen any other weird “for men” or “for women” type of products that make no sense other than some marketer thinking they have a cheap way to increase sales?
- 4 comments
- Comment
If you have a problem with weird slide show websites, don’t follow this link:
https://www.refinery29.com/en-us/gendered-food-products-marketing-ploy
But it was a common marketing strategy, especially for anything intended to build muscles or make housework easy.
Aside from (at least) half the bodycare section at the supermarket? Pink toolkits with Chinese-potmetal junk in them, exceeded in foolishness only by top-quality toolkits on the clearance table 'cause they’re pink and didn’t sell.
(And +1 on Yes All Pocky. Not all flavors of Pretz are great, but Pocky is always great.)
Tea seems one that’s pointless gendered.
Tools? I haven’t specifically looked, but I won’t be surprised if there’s a pink tax on these too.
Kid’s toys - like Easybake Ovens

https://blog.fletchercomms.com/easy-bake-oven-no-longer-marketing-exclusively-to-girls