Is Woot trying to copy the Meh formula??

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I'm noticing daily video content has started to appear over at Woot.com. It's not nearly as fun or clever as our dear old spokes-troll, but it has the feeling of trying to strike the same vibe. It's so weird... are they trying to out Meh the Meh? From the looks of it, they'll be trying for a while, but it's kind of weird.

Check out the Dawn of the Crapmaster video in the top right: weird video

I mean, more power to them (and it sounds like George Takei might be involved, which is fun) but the whole tone just seems... I don't know... uninspired?