Terrible coffee is part of the disaster relief field work package, so I’ve come to find the taste somewhat comforting. Every Incident Command Post not staffed by hippies or That One Guy™ who happened to bring his full stock of serious gourmet coffees and multiple espresso machines has had terrible coffee, and everyone lived on it.
I spent a summer abroad living in a hostel where the daily “Continental breakfast” was a cup of Nescafe and a bread roll. So I have a certain nostalgic fondness for instant coffee. Also just bought some to make Dalgona coffee. But generally, hell no.
I do “like” Starbucks Via when there is nothing else available, like air B&B with the family last year and I’m the only one who wants coffee in the morning. I always throw some Via in my emergency kit that I pack on every overnight outing. Plus like others said, it’s great as an additive to recipes, especially chocolate cake or brownies.
There are actually decent (not excellent) non-grocery store instants out there these days. They are not like folders or nescafe, but use a different process and packaging. Most of them are much more expensive and made for specialty coffee houses.
Some that I know of, I am sure there are more: