In defense of store-brand chips...

werehatrack went on a bit of a rant said
8

Recently, I grabbed a bag of the local-to-parts-of-Texas HEB store brand corn chips, mostly for the assumed ability for them to fill the “salty crunchy snack” food group requirement for a drive to Austin and back. I’d been turned off from corn chips for quite a while, partly because my now-deceased partner hated the smell, but mostly because my previous go-to, Fritos, apparently changed something in their product well over a decade ago, and the flavor just wasn’t even close to what it had once been. To my delight, the HEB brand was exactly like the ones I remembered from long ago! This is not the first instance in which that store’s private-label item has been found equal or superior to its national-brand competition; they seem to have a knack for getting Good Stuff for all three levels of their branding. Their ultra-budget-priced clones of the Girl Scout Caramel deLite is actually even better than the real thing - but I’ll still buy the GS version during GS Cookie Season if I see them, because Girl Scouts.