Did anyone else get a MorningSave postcard?
5
This just arrived in my mailbox. I was surprised to see direct mail advertising for MorningSave, but I suppose this is a case of Mediocre experimenting with ways to reach out to customers. I wonder if it’s for MorningSave members only (or people with the membership benefits there, which I guess I fall into for being a VMP), if it was sent to everyone who’s bought off of MorningSave before to tempt them into membership, or if mailer recipients were picked randomly and I got lucky enough to land in the experiment group.
If it is for members only, perhaps I should count this as a free VMP surprise?
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Backside.
I did not receive one and I am VMP and have ordered from Morningsave several times. So,
¯\_(ツ)_/¯
@tinamarie1974 Ditto to all!
@tinamarie1974 here too! Snif. Not fair!
I did not.
I have not. I get the emails though, and have clicked through the links therein sometimes. I’ve ordered a few things from MorningSave.
@therealjrn Also ditto to all here…
I didn’t get one either, but I guess it doesn’t matter since I can access the members only page anyway.
Swiffer air freshener thing $4 less than I bought for and I haven’t even got it yet.
#angry
Not much of a deal when the Trackr is running $3 there but was sold for $1 here.
@cinoclav don’t forget your vmp coupon
@medz Still not a bargain. Unless I missed them raising the VMP discount to 90%.
Nope didn’t get one either.
Nothing in the mailbox of this VMP’r who has ordered from Morningsave, either.
And that Romulus, MI postmark is less than an hour from us. So even with our local USPS being the way it is, one would think it would arrived by now.
Perhaps Vistaprint produced the mailer across the Detroit River in its Windsor, Canada facility. In which case that would be a close by US mailing location.
I didn’t get it either.
Maybe my buying habits, combined with my marketing preferences, could have influenced this? The last time I bought anything specifically off of MorningSave was in March and I have all the daily MorningSave emails turned off.
Mediocre might have selected for past customers who hadn’t bought in some amount of time (say, at least 3-6 months) and weren’t being directly advertised to, but were maintaining memberships there. By enticing those people back to MorningSave with exclusive members-only deals, that reminds those people of the benefits their membership gets them instead of that they’ve had a $5 subscription going without getting any value from it.
With that said, I’m only a sample size of one. It’s possible Mediocre randomly selected 500 or 1000 or so from the set of all MorningSave customers who’d given their addresses, sent the postcards, and is now watching those people to see how many log into MorningSave and hopefully buy something this holiday season. Comparing purchase conversion rates of those who got postcards vs. those who didn’t would give an insight on the effectiveness of direct mail marketing, assuming this is new for Mediocre.
@lljk my husband has one in the mail today. It is very unlikely he has shopped on Morningsave. So perhaps it is shopping habits. No postcard for me …