[BTS] Today's SideDeal Fidget Toys

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Behind the Scenes: Sometimes there’s more to the story than can fit in a product write-up. Here’s some fun context for today’s cute fidget game on SideDeal.

Today’s cheerful little pop‑it toy isn’t just some soulless modern fidget thing cranked out by some algorithmic toy mill. It’s the conceptual grandchild of a wild idea cooked up decades ago by toy and game design power couple Ora and Theo Coster.

Back in the 1970s, while you were busy eating paste or not existing, Ora and Theo were running a design studio, dreaming up games and gadgets that would eventually sell millions. Theo studied under a Bauhaus master and co‑created classics like Guess Who? alongside a string of other toys you’ve heard of and others you haven’t. Dozens of them, though.

They invented those goofy pop-it things like you’ll find on this toy back in like 1975, but it took decades until viral engine “TikTok” aligned with viral engine “the coronavirus” to make people bored and content-starved enough to spark a proper pop-it sensation.

Too bad Ora and Theo died a couple of years before.

They got the last laugh, though, buried under matching headstones styled after Guess Who? flip‑tiles.

Bet you didn’t know there was so much lore behind random fidget nonsense. Let us know if you’re interested in learning more useless backstories about future daily deals…