Anyone use the serivce Shipt?

MrMark went on a bit of a rant said
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Shipt is grocery shopping service where you create your list/order online, and someone does your shopping and delivers it to you within your defined 1 hour window.

I signed up for it last week and the first delivery was amazing. My shopper did a wonderful job, picked excellent produce and meat, and delivered right on time.

I want to share with locals/coworkers how amazing it is, however I’m curious to hear what the thoughts are on people that have had it for more than a week.

It was just launched in my area and am slightly suspicious that right now it’s in the too good to be true/sucker you in phase. All the sale items were the same price through the service as they were in the store. Even the non-sale items seemed to be regular store prices (based on memory). It just don’t see how this Shipt company is making money unless the store is giving them further reduced prices. Shipt claims there is a markup, but I’m just not seeing it. There is a $99.00 yearly fee, but they gave me $25 in free groceries. That would not be nearly enough for Shipt to pay their independent contractors to do shopping through the full year.

TL:DR: Have you used Shipt more than a week? If so, do you like it and does it seem cost effective?