Targus Drifter II 17" Laptop Backpack
- Holds a laptop up to 17", or some other funny thing that’s also about the same size that you would never carry in a backpack, yuk yuk, we’re hilarious
- Two water-bottle side pockets, a hidden zipper pouch for your ID and keys, and a cubic assload of other compartments
- Padded straps, mesh panels, and leather handle: it’s Targus with all the trimmings
- Water-resistant bottom keeps the puddles outside and the soda from your exploded can inside
- Model: TSB23903 (TSB looks like it meant “Targus Sport Backpack”, which would have been a much better direction to go in than “Drifter”)
It's the best of names, it's the worst of names.
“Targus” is one of the best names in backpacks. The name has come to evoke quality construction, durability, comfort. A place for your things, your things in their place. Years of painstaking design and constant refinement have elevated Targus to a synonym for backpack excellence.
“Drifter” is one of the worst names for anything. It evokes a greasy psychotic with no fixed address and a middle name like “Wayne” or “Ray”. Unspeakable horrors committed in fleabag motel rooms and secluded patches of forest. Years of unsettling police sketches on the evening news have reduced “Drifter” to a synonym for sleaze and terror.
Maybe 30 or 40 years ago, “Drifter” brought to mind a friendly hobo, an Easy Rider free spirit on wheels, a solitary Richard Kimble or Bruce Banner hero wandering the land seeking justice and solving mysteries. Not any more.
The only mystery here is how a company that pays such close attention to small details could overlook this huge one. If Targus put one-tenth as much thought into the name of this backpack as they did to its zippered compartments, hidden ID/keys pocket, breathable mesh panels, heavily padded straps, and two water-bottle side pockets, maybe they would have sold so well we never would have gotten our hands on it.
Thanks to that mis-naming misfire, we get to offer you a super-cheap, high-quality backpack that’s equally suited to toting your laptop to work, hitting the town on vacation, or hiking the wilderness. Maybe not hitchhiking.
And catch this drift: the name sure hasn’t hurt this backpack around here. We sold out of them last time. To serve our narrow interests, Drifter is the perfect name. It is a far, far better backpack that we sell, than we have ever sold before.
