2-for-Tuesday? Oneida Wineglass Sets
- One box of two glasses
- Choose from red, white, stemless, or flutes
- But you’ll be fine with the flutes and any one of the other kinds
- If you can actually taste a difference in wine based on the glass, you probably buy your wine glasses somewhere fancier than here
One pack of two, not two packs of two.
Today’s experiment attempts to answer the same question your dad asked when he stumbled across MTV in 1995: what is a two-pack?
These Oneida wine glasses come packaged two in a box. Last time we ran them on Tuesday, we interpreted our self-imposed “Two for Tuesday” mandate to mean “two boxes”. In other words, four glasses.
But wouldn’t it be just as valid to consider each single box “two”, since they contain two glasses apiece? More pertinently, could we sell more that way? Especially to our VMP members, who won’t have to pay for shipping? Come on, VMPers. If you’re not going to blindly grab every impulse buy we put in front of you, what’s the point of free shipping?
We’re hoping the lower price and smaller quantity of today’s deal will pull in a few more people who don’t want four wine glasses of any one type, but will happily buy two. (Which type is up to you, but as we explained last time, you only really need champagne flutes and your choice of one kind of “regular” wine glasses. Unless you’ve discovered we’re full of crap and you really need all of these different kinds. At this point, we’re like “whatever gets you to buy some wine glasses, bro.”
Maybe we’ve just discovered the secret key to ecommerce marketing. Maybe we’ve just made the biggest mistake of our lives. Maybe nobody gives a shit. Most likely, the results will be within whatever margin of error we’d expect and the experiment will be inconclusive.
But anecdotes are a kind of data, too. So let us know in today’s discussion: what does “two-pack” mean to you?
