2-Pack: Vornado Zippi Personal Fans
- A couple portable little fans (they still need to be plugged in)
- Soft blades
- Available in a bunch of fun colors, like black, or green! That’s it!
- Can they make a margarita: No, but they might help cool the tequila sweats
Wind Wherever
The copywriter sat down at his desk at 8:30am sharp, a ribbon of steam rising from his coffee, his water bottle full, a blank document opened the day before and left on the screen, inviting him to fill the white space with words once more.
This was the part of his day he loved the most: when he checked the sales calendar to see what he’d be writing about that day. The unknown thrilled him, and in the moments it took the spreadsheet to load, a giddy exhilaration overtook him. After all, his was not such a predictable copywriting job as some others. The daily deal site he worked for dealt in a variety of oddities and castoffs, a veritable island of figurative misfit toys (which were, to be clear, sometimes literal toys).
What would he be tasked with today? A juicer with a built-in bluetooth speaker? An intoxicated garden gnome? A doorbell cam that rivaled Ring’s functionality, only from a brand that didn’t carry the same name recognition here in the US as it did in its native country of Finland? The possibilities felt endless! Until, finally, the page loaded, bringing into view the day’s assignment.
A fan.
Or, to be more accurate, another fan. A 2-pack of portable little soft-bladed fans, available in an array of fun colors.
The feeling in the pit of the copywriter’s stomach shouldn’t have been so sour. He’d written this kind of copy long enough. He’d waded through weeks packed with two, sometimes even three different powerbanks, followed by a period where it felt like every other day they sold a vacuum. He’d written a novel’s worth of words about stroopwafels and knock-off Larabars and soon-to-expired pet treats. He relished each new wacky dress sock sale.
So why was it that the fans were such a struggle for him? Why did he seem unable to think of a single original thing to write about them?
Although, he thought, maybe it had nothing to do with the fans. Maybe this was just it. He’d strung out too many sentences and now his tank was, at long last, nearly empty. And it wasn’t the professional implications of this that scared him most. Because, sure, it would be daunting to find a new job, but he could pivot. What scared him was the thought that this was definitive. As in: it might not just be copy. He might never write another email, another text message, another Reddit reply. He might, quite simply, be done. For good. Out of words.
The copywriter began to sweat. The coffee didn’t help. He felt hot, shaky. Without thinking, he switched on the small soft-bladed fan he’d set up next to his laptop. It whirred to life, cooling him down, bringing him back to earth. He was going to be okay. He knew this now, and it was with no small thanks to a small portable fan. What a wonderful product!
Now, if only the copywriter could think of what to write…