16-for-Tuesday: BioRepublic SkinCare On the Glow Kits
- You get 16 face masks total (2 sets of 8, with 4 different types of mask, so technically this is a 2-for-4-for-2-for-Tuesday)
- Use them to “revitalize,” “purify,” “soothe,” and “illuminate” your face, or to get 15 quiet minutes by yourself
- To use, simply unfold the mask, place it on your face, and permanently traumatize any children who see you
- Free of parabens, sulfates, pthalates, triclosan, cruelty, and communism
- Give as two separate gifts and impress the recipients when they look up the price online
- Model: None (Make up your own while you enjoy your 15-minute mask time)
It Works Because It Works
Wearing a face mask is a lot like practicing meditation. Both give you time to relax. Both improve your well-being. And both only work if you don’t think too much about whether they’re working or not.
With both meditation and face masks, half the value they provide comes from relaxation and stress reduction, and you can’t reap those benefits if you’re worried the whole time about whether you “picked the right face mask” or “are doing meditation correctly.” Just by using a face mask and practicing meditation you are doing them “right.”
Don’t stress about it – that’s the whole point.
You might call it a placebo effect but that’s not quite right. The attitude you go into it with will determine the value you receive. For example, if you go to see a cheesy summer blockbuster with the expectation that it will suck, it will almost certainly suck. If you go in with the expectation that you will spend two hours eating popcorn and watching explosions and lens flares, however, you’ll have a blast.
Is that a placebo effect? No, it’s the outcome of attitude. If you wear a facemask with the idea that it’s a waste of time and money, it will be a waste of time and money.
These BioRepublic masks come in four types with four different purported benefits: “Revitalizing,” “Purifying,” “Soothing,” and “Illuminating.” That’s probably bullshit – by which we mean we doubt there are ingredients in the “Purifying” formula that do any specific purifying. But they’re all good for your skin, and if you go in with a purifying attitude, purification you shall receive.
For those of you who remain unconvinced by this arguments, you can always buy the 16-pack and give them as two different sets of 8. Your recipients will look them up online to see how much you spent and be impressed that you threw down $36 for them. And you know what – thinking they’re expensive will probably make them enjoy the experience more.
