Back in the early 2000’s before social media there were street teams. The one that I used was streetwise. On streetwise I was a member of the Alien Ant Farm streetteam.
I received a box full of singles and stickers.
We’re talking about walking around the real world wearing Meh-branded merch to generate some buzz, eh? I did that in my father’s house one time and when my brother asked what Meh was, my wife told him I had lost my mind.