Android. If you don’t like Pixels, the new Nokia makes really solid phones that are in the Android One program. Regular updates, close to stock Android, meaning unlocked carrier, not loaded up with carrier crippleware and crapware apps.
The Nokia brand was sold to HMD while Nokia Mobile continues as a premier 5G developer (i.e. tower gear). HMD will offer a new 5G phone soon.
IMO, the 6.1 with a metal frame (not plastic) is a great phone for under $300 that performs like a flagship.
I am sad about the “how many camera lenses can we stick on this phone” trend, however.
Have both in my pocket every day. I choose to buy and use Android phones. I like the interface and open system- I can easily make and install my own apps (only really done this once, but I have done it).
On the Apple side, if you live within their walled garden the interoperability with their other products is excellent. (No, I haven’t tried the win10 my phone app).
Sometimes there are apps that are only on one or the other, but usually something equivalent makes its way to the other platform.
I dislike some of the limitations for iPhone/iTunes. Too many hoops to transfer music I did not purchase there. Yes I know I should skip iTunes altogether but I have not yet. I can’t find comparable free apps for countdown calendar in iWorld. As far as general daily use, I can work with either.
Have shied away from the entire Apple universe over the years primarily for $$ reasons, but also due to the restricted nature of their products. Therefore,it’s been Sansa Fuse Mp3 players, Windows/Linux computers and Android phones for me all the way.
Android. More variety. Giant display. Current innovations. Moar power (OnePlus 7 Pro)!
First smartphone was an iPhone 3G. Apple does things well, but seldom first. Also, to be honest, now I’m in the Android ecosystem.