Attention VTech Learning Lodge users- breach notice

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(Hopefully no one minds these notices- if so, just tell me).
If you registered for a VTech account (mainly kids stuff), especially Learning Lodge, every bit of data you gave them on you & your kid(s) was possibly leaked (except for the only thing that doesn't matter- credit cards).
The good news:
No public dump exists
Bad news:
Security was so bad that it's almost certain this wasn't the first time, and every password on the site should be considered compromised, along with password recovery question/answers.
Here's the two best articles:
The original one- The person who discovered this information
Troy Hunt's post- The man who helped verify that this was real, and operates the awesome service [Have I Been Pwned?], which lets you be notified when your email address shows up in a breach. 3