RFC Decent way of handling unpredictably high demand product for "real singular people"

smartr thought this was worth mentioning said
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By "real singular people", I mean VMP's. By unpredictably high demand, I mean products where about 25% of the total inventory was sold at a rate in which all the remaining product would be purchased during a short interval, or about first hour of a sale that should be lasting 24 hours. For half of the remaining time, all "real singular people" may submit a ticket to commit on purchasing said unpredictably high demand product if it is available. At the end of said time frame, all committed "real singular people" are sorted randomly, with the products being sold to everyone there is available inventory for, with the remaining participants not getting a product. If for some strange reason there is more inventory, sales may resume as though it is no longer an unpredictably high demand product.