@hchavers Gudonya! I try to pay attention, too. The challenge is figuring out what they want when there are few or no actual clues. Sadly, I am guilty of being like that; I no longer say or do anything that might actually point someone at an item I’d want, because of the history of inappropriate substitutions. (Including several of the “this one had a higher rating” variety when the “better” item was afflicted with a misfeature that made it far less useful than the Brute Force And Simplicity version I had explicitly flagged.)
For close family members, I strive for at least one of each.
For extended family members, I used to try for a surprise, but in recent years, I have come to the conclusion that I don’t really know them well enough to pull that off. I am going for something straight off their Amazon wish list.
My mom lost an old cookbook she’d been given when she first moved out of her parents house. I managed to track down a lightly used copy of the same edition on eBay and gave it to her as an extra one more thing on Christmas morning.