Pondering website traffic and OS proportions
4This is a snapshot of website traffic for one of my sites for yesterday. Very low volume site compared to many, but a respectable number of visitors on a daily basis considering what we do there.
As you can see, the majority of visitors are using Windows OS browsers, with a distant second place being a few hundred iOS users, followed well behind by Android, et alia.
None of this comes with too much surprise really, considering the target demographic for that site. Except maybe that Chrome OS is so low and Blackberry is represented at all.
I am curious about the iOS:Android delta. US Market sales data tells me Android should be more closely matched to the iOS volume, but there’s a fair difference there. It could be I just don’t have enough traffic, and a somewhat skewed demographic, so my results do not represent any national average?
Any of you good folks who have access to this type of data for your own organizations and wouldn’t mind sharing… I would be interested in your experience. I’m curious how my traffic proportions compare, if you’d be kind enough to weigh in.
- 4 comments, 18 replies
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No data points to share, just a casual observation, if it’s skewing more IOS then it would be a site that appeals to more afluent clients as the majority of android & chromebooks are for budget minded people.
Or possibly profesional locations with iPad/Windows leases.
@reg036 In this specific example, the demographic is typically well heeled, with a large percentage of more experienced (read: older), retired sorts. This could account for the differential between iOS/Android, and almost certainly explains the large percentage of Windows users. My marketing analytical data suggests older internet users prefer a desktop experience rather than a mobile interface.
@ruouttaurmind I would agree and IOS is easier to learn for older users then Android.
I would bet it is a demographic thing. As a whole I would expect mobile to be a higher percentage of traffic, but maybe your demographic is relatively older and more moneyed and your site is kind of work related, so you skew to PCs from work and among mobile you lean iPhone?
Pure conjecture on my part, but it makes sense to me. If I get time I’ll try to pull some info and see, I think I have some Google analytics access on some sites at work.
@djslack Heh. That’s exactly the point I was making to @reg036 up there
The site is more of a personal appeal, not work related at all, but otherwise, you seem to reach the same conclusion I have.
I might be the exception that proves the rule. I probably am not a 1%er but I aint hurting either. I’ve never done the iAnything. So I do some work things on Chrome, screw around and shop on Windows, and have a fire tablet in my bedroom.
What kinds of porn do you have on your website?
@therealjrn Asian fetish. And yes, I deleted your account as you requested.
@ruouttaurmind Personal appeal indeed.
@therealjrn To clarify my thoughts: not saying iPhone users are rich, but generally if someone isn’t that technical and has money to burn, Apple marketing is more successful with reaching them. It also reaches technical people too, but Android seems more successful at that. That matches several markets from young to old, but all of them have money in common.
Can I have your account?
@therealjrn Living that mac & cheese life, right!
@djslack I understand.
My user name is “squeegee” and the password is “kumquat” or was it the other way around? Well, you’ll figure it out. :winky face:
@reg036 *by Ayn Rand
@therealjrn
Ain’t no Fountainhead on this porn site.
/me leaves the easy joke alone.
@ruouttaurmind @therealjrn We’re making an inside joke from a podcast we both listen to, @therealjrn is there only other person I’ve just run into that listens so it’s nice to make the references to someone other then whom I live with as she just rolls her eyes at me now lol.
@reg036 @ruouttaurmind It’s only the best podcast in the universe! http://www.noagendashow.com/
@therealjrn Kinda fits in with the aging demographic with a little money to spend LOL.
As a WP user, I believe it does report itself as a Windows Phone – so zero representation is just like elsewhere on the internet.
@narfcake From what I heard, WP is big in Italy and some EU nations…cheap over there!
@reg036 A couple months ago, my phone had a trade-in value of 97 cents (if in mint condition).
@narfcake Makes you feel better I’m running a $40 Moto E4, workd perfectly for everything.
@reg036 That’s my replacement phone “when I get around to transferring my data over”. This shirt sums it up, though …
/wootstalker https://shirt.woot.com/offers/maybe-later
Maybe Later
Price: $19.00
Condition: Probably New
(Mine is an early one that got $2 unlocked. Verizon caught up with what was happening so the later ones not so easily unlockable.)
@narfcake Same as mine, we must both be in on that mega SD thread. I wish I grabbed a back up one but I might spring for a GYM now as I’m loving the Moto button functions.