Today's SideDeal
24-Pack: Over Easy Soft & Chewy Apple Cinnamon Granola Breakfast Bars -

30-Pack: Everydaze Essential C's Konjac Jelly

  • The konjac means they’ll fill you up and you might not be tempted to eat other, much-worse-for-you stuff later
  • Collagen in there too
  • And vitamin C, because who doesn’t want some vitamin C
  • Can it make a margarita: Hmm, you could maybe squeeze one into an appletini?
see more product specs

Pouch Up, Fill Up

Last time we sold this, @bambambam1 provided this concise explanation in the comments:

A lot of people seem to have no idea what these are. They’re a diet drink. The jelly makes you feel full. Imagine it’s like boba with a bit more of a choking hazard and far less calories. They’re very good.

So simple!

Oh, and they were right, by the way. A lot people were confused about these things. Why? Because I, the copywriter, was confused about these things. And I’m sorry for that. But also, this is an interesting study of how products often miss the forest through the trees with their marketing.

I’m just going to share some of the tidbits from the product’s Amazon page. The first bullet point is:

Functional jelly snack with just 10 calories in travel-friendly pouches

There’s a hint there as to what these are, one that’s easy to overlook. It’s the word ‘functional.’ It implies this is more than a pouch of sweet goo. But what exactly is the function? To “satisfy sweet tooth and avoid adding extra calories or sugar to your diet”? That’s it? Its whole function is being sweet?

Further down the page, there’s a description of what exactly konjac is:

Upon having no fat and almost no calories, it’s also widely known to aid in weight management, and improving cholesterol levels and digestive system.

This provides some further information but is still weirdly evasive. And it’s not just a translation issue. There’s not enough detail here, no follow-up in terms of how it actually manages the weight.

The whole page gives off the nervous energy of a high school junior answering a doctor who just asked, “Do you use marijuana, and, if so, how often?” Instead of delivering a simple, straightforward answer, they use vaguely framed half-truths in the interest of plausible deniability.

Really, the issue here is that the marketing wants to make this stuff seem interesting, and moreover broadly appealing, and in doing so, it fails to illuminate why the product is useful for the people who actually might need it. If they just said, “You eat the jelly, it fills you up despite having only 10 calories, and then you’re less tempted to eat a bunch of treats later,” it would be better for everyone.

In conclusion: they also contain some collagen and vitamin c. We should probably mention that too.

So far today...

  • 74646 of you visited.
  • 38% on a phone, 1% on a tablet.
  • 2782 clicked meh
  • on this deal.

And you bought...

  • 488 of these.
  • There’s still some left.
  • That’s $12791 total.
  • (including shipping)

Who's buying this crap?

Which items are you buying?